Luxottica: The story of an Italian myth

Kate+Moss+Ray-ban

Have you ever thought about giving your friends and family a pair of sunglasses? Well, a nice way to look great and stylish in your wedding portfolio… 🙂  Make invitation cards with your ideas andmake everybody wear a bit of style.. and history!!

Now read about the story of the super famous Rayban and Persol!

Luxottica is the biggest world producer of lens and eyeglasses frames. The company was born in Italy in a small village in the North of Italy and is now ranked 8th among the Italian companies with the best reputation ever (according to the Reputation Institute).
But let’s leave this economic data and concentrate on the great man behind this famous brand!

The founder Leonardo Del Vecchio was born in the province of Milan in 1935. Fatherless at the age of 7, he was educated in the Martinitt College until the age of 15 when he went to work as an apprentice in a medal and badge factory called Johnson.
“Being an apprentice was different at that time, there was not the same respect of today”, declares Mr. Del Vecchio. After some evening classes of design and engraving at the Academy of Brera, he decided to give up being an apprentice and make some other working experiences.

ladymelbourne409510 audrey-hepburn-ray-ban 653439_640px John-Lennon

At the age of 26, he moved to the city of Agordo where some territories were given without any charge in order to promote an industrial development of the area. Del Vecchio took this opportunity and afterwards he declared he didn’t mean to succeed up to this point! He was just “as bold as a young of that age”!
He launched his own company in 1961 and began to work as a contractor for other companies. After some years Luxottica was already a renowned brand thanks to the fashionable Italian design and quality of its eyeglasses and frames. In 1971 the company stopped working as a contractor to dedicate its entire time to the production and selling of own products.

Nowadays, Luxottica has its own brands like Ray-Ban and Oakley, but also works for famous companies like Giorgio Armani, Chanel, Prada and many other firms. Moreover, GoogleGlass was born from the collaboration of Luxottica with Google. Did you know that?
But what is most important, as the company CEO Andrea Guerra declares: “This is a company made by people. In Luxottica people count by far more than systems and processes”.
Luxottica with its Italian Style has graced the most famous stars of all times! Just think about Audrey Hepburn, Marilyn Monroe, John Lennon and the latest Tom Cruise, Kate Middleton, David Beckham, Demi Lovato and many others!!

So choose Ray-Bans as the distinctive accessory for you, your spouse and your guests!! Have a Stylish Wedding in Italy, wear Ray-Bans for your wedding photos and make your wedding crazy and folly as the Italian Style wants!! 😀

Mr. Del Vecchio with his bravery, boldness, vision and trust in quality products (and also a bit of folly!) have turned his small business into one of the Italian most famous companies in the world… and we’re proud of that!
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